Macy's Christmas Windows is a famed holiday window in New York each year. It has become an iconic spot in New York among Christmas. Standard Transmission Production, cooperated with Macy's this year to design and build the interactive Christmas Windows. We create an interactive Christmas Arcade along 34th St that invokes the holiday spirit, which allows players to engage with the Macy’s brand and our activation in a safe and socially distant fashion. These interactive windows incorporate classic Macy’s characters into fresh, yet on-brand, video games that both beautiful to the eye and to play.

--Standard Transmission